Ethical Boutique was original called Pretty Pink, it was inspired by nature and born out of a trip to Manaus in the late 1980s. I was seventeen, visiting the Amazon for the first time, and was enchanted by the heat, the noise, the smells, the colours and the chaos of this bustling river port that is the gateway to the world's greatest rainforest. Everything seemed foreign and exotic to this girl from the North-East of Brazil.
I travelled upriver on a wooden steamer, past the Meeting of the Waters, to visit one of the outlying indigenous settlements on one of the far tributaries of the mighty Rio Negro. Children crowded round us, offering baby monkeys, baskets of fruit, traditional head-dresses and indigenous artefacts. What I liked most, however, were the amazingly coloured and shaped beaded necklaces which the women and children wore around their necks.
Some years later I was married and living in Scotland, and having 'saudades' or being homesick I resolved to bring the passion of my native land to Scottish wardrobes by starting a company selling handbags and eco-jewellery sourced from Brazil.
Over time I began to concentrate more fully on eco-jewellery and on designing and creating collections that were colourful, contemporary, stylish and unique, whilst at the same time utilising only raw materials ethically sourced from Brazilian cooperatives in the Amazon rainforest and made by my very own hand.
The resultant collections contain brightly-coloured eye-catching necklaces, earrings and bracelets and are created using natural products from the Amazon such as coconut shells, reclaimed woods, and different nuts and seeds - including the fabulously versatile 'Vegetable Ivory'. As the company grew we decided to set up a new business dedicated to the wholesale of the jewellery www.prettypinkjewellery.com while this website and the store concentrates on the retail of our eco-jewellery and other sustainable and ethical gifts.
I love learning new things and making new products . Illustration is a big passion of mine and surface pattern design. Please sign up to my newsletter to keep tup to date with my new products and designs.
Ilana Ewing xx